In a recent article by Nick Heil in Outside magazine (Outside Magazine), he talks about the emerging trend of social fitness. Overall, his point is that social interaction encourages continued activity and helps individuals meet their training goals. We hope to aid in this accountability with some of our upcoming applications. One of our existing apps, while not currently social-enabled, helps users with diabetes track and manage their blood glucose values. As we work to provide users the ability to manage, track, and analyze all of their health data (including their exercise, diet, and vitals), we hope to allow for community interaction and community-generated content that will allow users to set and meet realistic goals to improve their overall health. While many of the current devices make data collection somewhat inconvenient while exercising, we hope to combine connected and offline technology that will allow for unobtrusive, easy data collection with near-immediate online synchronization. This will allow our users to take advantage of advanced analytics without needing to carry awkward or a large number of devices with them while exercising.
